{"id":791,"date":"2025-07-23T14:13:25","date_gmt":"2025-07-23T14:13:25","guid":{"rendered":"https:\/\/descartes.tn\/?p=791"},"modified":"2025-07-23T14:15:17","modified_gmt":"2025-07-23T14:15:17","slug":"marche-automobile-tunisie-2025","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2025\/07\/23\/marche-automobile-tunisie-2025\/","title":{"rendered":"L’industrie automobile tunisienne en constante \u00e9volution : expansion, enjeux et transition vers l’\u00e9lectrique."},"content":{"rendered":"\n

Tunis, juillet 2025 : En d\u00e9pit d’une conjoncture \u00e9conomique instable, le march\u00e9 de l’automobile en Tunisie manifeste des indices de dynamisme. Avec une augmentation des ventes, un regain d’int\u00e9r\u00eat pour les voitures abordables, des ambitions \u00e9lectriques encore modestes et des initiatives industrielles locales, l’industrie automobile nationale \u00e9volue \u00e0 toute allure. Vue d’ensemble.<\/em><\/strong><\/p>\n\n\n

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Une expansion stimul\u00e9e par le march\u00e9 informel.<\/strong>
Le march\u00e9 de l’automobile en Tunisie a connu une augmentation de 13,6 %<\/strong> au premier trimestre 2025<\/strong>, avec un total de 17\u202f439<\/strong> v\u00e9hicules vendus, comparativement \u00e0 la m\u00eame p\u00e9riode l’ann\u00e9e pr\u00e9c\u00e9dente. En grande partie, ce succ\u00e8s est d\u00fb aux concessionnaires officiels (11 860 ventes<\/strong>, +5,9 %<\/strong>), mais surtout au march\u00e9 parall\u00e8le qui enregistre une augmentation impressionnante de 34 %<\/strong> (5 579 ventes<\/strong>).<\/p>\n\n\n\n

Ce ph\u00e9nom\u00e8ne met en \u00e9vidence non seulement la vigueur de la demande, mais aussi les obstacles \u00e0 l’acquisition de v\u00e9hicules par le biais des canaux classiques, souvent entrav\u00e9s par les limitations d’importation et la bureaucratie lente. Des marques telles que Peugeot<\/strong>, Volkswagen<\/strong> ou Mercedes<\/strong> constatent donc une augmentation de leurs ventes en dehors de leur r\u00e9seau officiel.<\/p>\n\n\n\n

Hyundai et Kia en t\u00eate, Peugeot r\u00e9siste<\/h2>\n\n\n\n

C\u00f4t\u00e9 marques, Hyundai<\/strong> <\/a>conserve son leadership en Tunisie en 2024<\/em><\/strong> avec 6\u202f777 unit\u00e9s vendues<\/strong>, suivi de Kia<\/a><\/strong> (5\u202f517) et Peugeot<\/strong><\/a> (4\u202f111). Le constructeur fran\u00e7ais continue de jouir d\u2019une bonne image malgr\u00e9 la pression asiatique.<\/p>\n\n\n\n

Le classement est compl\u00e9t\u00e9 par Suzuki<\/a><\/strong>, Toyota<\/a><\/strong>, Isuzu<\/strong>, Fiat<\/a><\/strong>, Volkswagen<\/a><\/strong>, MG<\/a><\/strong> et Mahindra<\/a><\/strong>, montrant une diversit\u00e9 d\u2019offres et une ouverture croissante vers les marques chinoises.<\/p>\n\n\n\n

Le renouveau des automobiles populaires<\/strong>
Dans une situation d’appauvrissement du pouvoir d’achat, les v\u00e9hicules commun\u00e9ment appel\u00e9s populaires connaissent une r\u00e9elle popularit\u00e9. 1\u202f632 unit\u00e9s<\/strong> ont \u00e9t\u00e9 vendues au cours du premier trimestre 2025<\/strong>, comparativement \u00e0 1\u202f453<\/strong> durant la m\u00eame p\u00e9riode en 2024<\/strong>. Avec un prix variant de 28\u202f900 \u00e0 34\u202f800 dinars<\/strong>, elles demeurent une option abordable pour beaucoup de foyers.<\/p>\n\n\n\n

Le virage \u00e9lectrique reste timide<\/h2>\n\n\n\n

La transition vers l\u2019\u00e9lectrique<\/strong> en Tunisie avance\u2026 \u00e0 petits pas. Si le gouvernement a adopt\u00e9 des incitations fiscales (TVA r\u00e9duite \u00e0 7\u202f%, vignette all\u00e9g\u00e9e de 50\u202f%<\/strong>), le parc \u00e9lectrique reste marginal.<\/p>\n\n\n\n

Nissan<\/strong>, par exemple, pr\u00e9voit d\u2019introduire en 2025 sa technologie hybride e\u2011Power<\/strong> avec le Qashqai<\/strong>, d\u00e9j\u00e0 lanc\u00e9 au Maroc<\/strong> et en \u00c9gypte<\/strong>. Mais les freins persistent : infrastructures de recharge quasi absentes, surco\u00fbt \u00e0 l\u2019achat, difficult\u00e9s pour recharger chez soi, notamment dans les zones urbaines sans parking priv\u00e9.<\/p>\n\n\n\n

Selon plusieurs observateurs, l\u2019objectif de 5\u202f000 v\u00e9hicules \u00e9lectriques<\/strong> en circulation d\u2019ici fin 2025 semble tr\u00e8s difficile \u00e0 atteindre<\/strong>.<\/p>\n\n\n\n

Wallyscar, symbole de l\u2019industrie automobile locale<\/h2>\n\n\n\n

Alors que l\u2019importation domine, une exception tunisienne persiste : Wallyscar<\/a><\/strong>. Bas\u00e9 \u00e0 Ben Arous, ce constructeur local produit environ 600 v\u00e9hicules par an<\/strong>, en partie destin\u00e9s \u00e0 l\u2019export vers l\u2019Europe et l\u2019Afrique. Son design simple, ses mat\u00e9riaux recyclables et sa fiabilit\u00e9 en milieu rural font de Wally une marque atypique mais bien ancr\u00e9e dans son territoire.<\/p>\n\n\n\n

Le gouvernement tunisien esp\u00e8re aussi attirer des investisseurs \u00e9trangers, en particulier des groupes comme Renault<\/a><\/strong> ou Nissan<\/a><\/strong>, via des incitations fiscales et la mise \u00e0 disposition de zones industrielles. L\u2019objectif : faire de la Tunisie un hub r\u00e9gional de montage et de fabrication de pi\u00e8ces<\/strong>.<\/p>\n\n\n\n

Un d\u00e9veloppement \u00e0 suivre attentivement<\/strong>
Au carrefour de la croissance effective, de la restructuration structurelle et des aspirations \u00e9lectriques, l’industrie automobile en Tunisie<\/strong> se trouve \u00e0 un tournant d\u00e9cisif. Si les volumes connaissent une nouvelle augmentation, plusieurs d\u00e9fis persistent : l’incertitude r\u00e9glementaire, le march\u00e9 parall\u00e8le non r\u00e9gul\u00e9, l’acc\u00e8s difficile au cr\u00e9dit et le manque d’une strat\u00e9gie nationale durable pour l’\u00e9lectromobilit\u00e9.<\/p>\n\n\n\n

Cependant, il semble que le mouvement soit d\u00e9j\u00e0 lanc\u00e9. En structurant son secteur autour d’une combinaison \u00e9quilibr\u00e9e d’importation raisonn\u00e9e, de production locale et de transition \u00e9cologique, la Tunisie pourrait se positionner comme un acteur cl\u00e9 en Afrique du Nord.<\/em><\/p>\n\n\n\n

Suivez-nous sur Instagram :<\/strong><\/em> @descartes.magazine<\/a><\/p>\n\n\n\n

R\u00e9dig\u00e9 par Omar Maatouk<\/mark> <\/a>‘DESCARTES’.<\/em><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Tunis, juillet 2025 : En d\u00e9pit d’une conjoncture \u00e9conomique instable, le march\u00e9 de l’automobile en Tunisie manifeste des indices de dynamisme. Avec une augmentation des ventes, un regain d’int\u00e9r\u00eat pour les voitures abordables, des ambitions \u00e9lectriques encore modestes et des initiatives industrielles locales, l’industrie automobile nationale \u00e9volue \u00e0 toute allure. Vue d’ensemble. Une expansion stimul\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[49,37,492,17,489],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-plein-tubes","category-actualites","tag-actualite","tag-automobile","tag-nissan-qashqai-epower-tunisie","tag-tunisie","tag-ventes-de-voitures-tunisie-2025"],"yoast_head":"\nMarch\u00e9 automobile en Tunisie 2025 : croissance, d\u00e9fis et virage \u00e9lectrique - Descartes.tn<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 automobile tunisien enregistre une forte croissance en 2025. 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