{"id":5456,"date":"2026-08-14T16:41:06","date_gmt":"2026-08-14T15:41:06","guid":{"rendered":"https:\/\/descartes.tn\/?p=5456"},"modified":"2026-08-14T16:41:07","modified_gmt":"2026-08-14T15:41:07","slug":"instagram-change-de-logo-une-nouvelle-identite-visuelle-apres-dix-ans","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2026\/08\/14\/instagram-change-de-logo-une-nouvelle-identite-visuelle-apres-dix-ans\/","title":{"rendered":"Instagram change de logo : une nouvelle identit\u00e9 visuelle apr\u00e8s dix ans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instagram vient de faire \u00e9voluer l\u2019un des \u00e9l\u00e9ments les plus reconnaissables de son identit\u00e9 visuelle. Pour la premi\u00e8re fois depuis pr\u00e8s de dix ans, la plateforme a d\u00e9voil\u00e9 un nouveau <strong>wordmark<\/strong>, c\u2019est-\u00e0-dire la mani\u00e8re dont le nom \u00ab Instagram \u00bb est \u00e9crit dans son logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le changement est subtil, mais imm\u00e9diatement visible. Instagram abandonne progressivement son \u00e9criture cursive historique au profit d\u2019un dessin typographique m\u00ealant davantage de formes cursives et de caract\u00e8res imprim\u00e9s. L\u2019objectif affich\u00e9 est de proposer une identit\u00e9 <strong>plus moderne, plus nette et plus \u00e9pur\u00e9e<\/strong>, tout en conservant les r\u00e9f\u00e9rences graphiques qui ont contribu\u00e9 \u00e0 rendre la marque reconnaissable. Adam Mosseri, responsable d\u2019Instagram, a pr\u00e9sent\u00e9 cette \u00e9volution comme une mani\u00e8re de faire \u00e9voluer la marque sans rompre avec son histoire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de pr\u00e9ciser qu\u2019il ne s\u2019agit pas d\u2019un changement complet de l\u2019ic\u00f4ne de l\u2019application. <strong>Le c\u00e9l\u00e8bre symbole de l\u2019appareil photo et son univers color\u00e9 restent au c\u0153ur de l\u2019identit\u00e9 d\u2019Instagram.<\/strong> C\u2019est principalement le logo typographique, le nom \u00ab Instagram \u00bb, qui \u00e9volue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette modification intervient dix ans apr\u00e8s la grande transformation de 2016. \u00c0 l\u2019\u00e9poque, Instagram avait d\u00e9j\u00e0 provoqu\u00e9 de nombreuses r\u00e9actions en abandonnant son ancien appareil photo r\u00e9tro au profit d\u2019une ic\u00f4ne minimaliste aux couleurs d\u00e9grad\u00e9es. Cette identit\u00e9 est depuis devenue l\u2019une des plus imm\u00e9diatement reconnaissables du monde num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme souvent lorsqu\u2019une marque mondialement connue modifie son identit\u00e9, les r\u00e9actions sont partag\u00e9es. Certains appr\u00e9cient une typographie plus contemporaine, tandis que d\u2019autres estiment que les lettres sont moins facilement lisibles. Sur les r\u00e9seaux sociaux, plusieurs internautes ont m\u00eame plaisant\u00e9 sur la nouvelle \u00e9criture, certains affirmant qu\u2019elle pouvait donner l\u2019impression de lire \u00ab Instagzam \u00bb plut\u00f4t qu\u2019\u00ab Instagram \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 de la pol\u00e9mique esth\u00e9tique, ce changement rappelle une r\u00e8gle fondamentale du branding : <strong>un logo n\u2019est jamais totalement fig\u00e9<\/strong>. Les grandes marques font \u00e9voluer leur identit\u00e9 pour accompagner leurs usages, leurs audiences et leur \u00e9poque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Instagram, le d\u00e9fi est donc double : moderniser son image tout en conservant suffisamment de rep\u00e8res pour rester imm\u00e9diatement identifiable. Dix ans apr\u00e8s sa derni\u00e8re grande \u00e9volution, la plateforme semble avoir choisi la continuit\u00e9 plut\u00f4t que la rupture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram vient de faire \u00e9voluer l\u2019un des \u00e9l\u00e9ments les plus reconnaissables de son identit\u00e9 visuelle. Pour la premi\u00e8re fois depuis pr\u00e8s de dix ans, la plateforme a d\u00e9voil\u00e9 un nouveau wordmark, c\u2019est-\u00e0-dire la mani\u00e8re dont le nom \u00ab Instagram \u00bb est \u00e9crit dans son logo. Le changement est subtil, mais imm\u00e9diatement visible. Instagram abandonne progressivement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[11455,3415,3315,11459,9303,5269,11453,5257,11451,4381,3332,11457],"class_list":["post-5456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises","tag-adam-mosseri","tag-branding","tag-design","tag-digital","tag-identite-visuelle","tag-instagram","tag-logo-instagram","tag-meta","tag-nouveau-logo-instagram","tag-reseaux-sociaux","tag-technologie","tag-typographie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram change de logo : une nouvelle identit\u00e9 visuelle apr\u00e8s dix ans - Descartes.tn<\/title>\n<meta name=\"description\" content=\"Instagram modernise 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