{"id":5028,"date":"2026-07-06T09:46:42","date_gmt":"2026-07-06T08:46:42","guid":{"rendered":"https:\/\/descartes.tn\/?p=5028"},"modified":"2026-07-06T09:46:43","modified_gmt":"2026-07-06T08:46:43","slug":"la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/","title":{"rendered":"La majorit\u00e9 des entreprises tunisiennes n’arrive pas \u00e0 int\u00e9grer l’IA"},"content":{"rendered":"\n

Pr\u00e8s de sept entreprises tunisiennes sur dix<\/strong> rencontrent des difficult\u00e9s pour int\u00e9grer l’intelligence artificielle (IA) et les technologies avanc\u00e9es dans leurs activit\u00e9s. C’est ce que r\u00e9v\u00e8le une r\u00e9cente \u00e9tude publi\u00e9e par l’Institut tunisien de la comp\u00e9titivit\u00e9 et des \u00e9tudes quantitatives (ITCEQ), qui met en \u00e9vidence les principaux obstacles freinant la transformation num\u00e9rique des entreprises.<\/p>\n\n\n\n

Selon l’\u00e9tude, 70,9 % des entreprises<\/strong> consid\u00e8rent le manque de ressources financi\u00e8res comme le principal frein \u00e0 l’adoption des nouvelles technologies. Vient ensuite le d\u00e9ficit de comp\u00e9tences num\u00e9riques, cit\u00e9 par 63,3 %<\/strong> des r\u00e9pondants, tandis que 58 %<\/strong> estiment que la r\u00e9sistance au changement au sein des organisations constitue un obstacle majeur \u00e0 l’int\u00e9gration de l’intelligence artificielle.<\/p>\n\n\n\n

Un niveau de digitalisation encore in\u00e9gal<\/h3>\n\n\n\n

L’\u00e9tude, intitul\u00e9e \u00ab Int\u00e9gration de l’intelligence artificielle et des technologies avanc\u00e9es : analyse des trajectoires de maturit\u00e9 num\u00e9rique en Tunisie \u00bb<\/em>, s’appuie sur une enqu\u00eate consacr\u00e9e aux entreprises tunisiennes \u00e0 l’\u00e8re de la transformation num\u00e9rique.<\/p>\n\n\n\n

Les r\u00e9sultats montrent que 76,2 % des entreprises priv\u00e9es disposent d’un site web ou d’une page de pr\u00e9sentation<\/strong>, 72,5 % utilisent des solutions num\u00e9riques pour g\u00e9rer leurs activit\u00e9s<\/strong> et 60 % ont recours \u00e0 des plateformes collaboratives<\/strong> pour faciliter la communication et le travail \u00e0 distance.<\/p>\n\n\n\n

Les chercheurs soulignent toutefois que l’adoption de l’IA ne d\u00e9pend pas uniquement de l’acquisition de nouvelles technologies. Elle repose \u00e9galement sur la capacit\u00e9 des entreprises \u00e0 assimiler, d\u00e9velopper et exploiter ces innovations<\/strong> afin d’am\u00e9liorer leur performance et leur comp\u00e9titivit\u00e9.<\/p>\n\n\n\n

L’innovation reste limit\u00e9e<\/h3>\n\n\n\n

L’\u00e9tude met \u00e9galement en \u00e9vidence un \u00e9cart important entre la perception des entreprises et leur niveau d’innovation.<\/p>\n\n\n\n

Si 86 % des entreprises<\/strong> estiment que les technologies num\u00e9riques favorisent l’innovation, seulement 19 %<\/strong> d\u00e9clarent avoir r\u00e9alis\u00e9 au moins une activit\u00e9 innovante. Par ailleurs, 11 % seulement<\/strong> ont b\u00e9n\u00e9fici\u00e9 de programmes publics de soutien \u00e0 la recherche et au d\u00e9veloppement.<\/p>\n\n\n\n

Les fonctions li\u00e9es \u00e0 la production, aux op\u00e9rations et aux ventes affichent un niveau de digitalisation plus \u00e9lev\u00e9 que les ressources humaines ou les syst\u00e8mes d’information, illustrant une transformation num\u00e9rique encore in\u00e9gale selon les d\u00e9partements.<\/p>\n\n\n\n

Une faible maturit\u00e9 num\u00e9rique<\/h3>\n\n\n\n

L’ITCEQ classe les entreprises tunisiennes en cinq cat\u00e9gories selon leur niveau de maturit\u00e9 num\u00e9rique.<\/p>\n\n\n\n

    \n
  • 40,1 %<\/strong> pr\u00e9sentent une capacit\u00e9 d’absorption technologique jug\u00e9e fragile.<\/li>\n\n\n\n
  • 32,5 %<\/strong> disposent d’un potentiel num\u00e9rique encore sous-exploit\u00e9.<\/li>\n\n\n\n
  • 13,7 %<\/strong> utilisent principalement les technologies pour leurs op\u00e9rations courantes.<\/li>\n\n\n\n
  • 7,8 %<\/strong> seulement affichent un niveau \u00e9lev\u00e9 de maturit\u00e9 num\u00e9rique.<\/li>\n\n\n\n
  • Enfin, 5,8 %<\/strong> sont consid\u00e9r\u00e9es comme tr\u00e8s peu pr\u00e9par\u00e9es \u00e0 int\u00e9grer les technologies avanc\u00e9es.<\/li>\n<\/ul>\n\n\n\n

    Trois strat\u00e9gies pour int\u00e9grer l’intelligence artificielle<\/h3>\n\n\n\n

    L’\u00e9tude propose trois approches adapt\u00e9es au niveau de maturit\u00e9 des entreprises :<\/p>\n\n\n\n

      \n
    • renforcer d’abord les infrastructures et les outils num\u00e9riques avant de d\u00e9ployer l’intelligence artificielle ;<\/li>\n\n\n\n
    • acc\u00e9l\u00e9rer l’adoption de l’IA dans les entreprises d\u00e9j\u00e0 avanc\u00e9es sur le plan num\u00e9rique ;<\/li>\n\n\n\n
    • mettre en \u0153uvre une int\u00e9gration progressive en d\u00e9veloppant simultan\u00e9ment les capacit\u00e9s technologiques, organisationnelles et les applications d’IA.<\/li>\n<\/ul>\n\n\n\n

      Pour favoriser cette transition, les auteurs recommandent d’investir davantage dans les comp\u00e9tences num\u00e9riques, notamment en science des donn\u00e9es<\/strong> et en intelligence artificielle<\/strong>, de moderniser les syst\u00e8mes d’information, de renforcer les partenariats entre entreprises, universit\u00e9s et centres de recherche, ainsi que d’am\u00e9liorer les m\u00e9canismes de financement de la transformation num\u00e9rique et de l’innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Pr\u00e8s de sept entreprises tunisiennes sur dix rencontrent des difficult\u00e9s pour int\u00e9grer l’intelligence artificielle (IA) et les technologies avanc\u00e9es dans leurs activit\u00e9s. C’est ce que r\u00e9v\u00e8le une r\u00e9cente \u00e9tude publi\u00e9e par l’Institut tunisien de la comp\u00e9titivit\u00e9 et des \u00e9tudes quantitatives (ITCEQ), qui met en \u00e9vidence les principaux obstacles freinant la transformation num\u00e9rique des entreprises. Selon […]<\/p>\n","protected":false},"author":14,"featured_media":5029,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1292],"tags":[],"class_list":["post-5028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres"],"yoast_head":"\nLa majorit\u00e9 des entreprises tunisiennes n'arrive pas \u00e0 int\u00e9grer l'IA - Descartes.tn<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude de l'ITCEQ r\u00e9v\u00e8le que 71 % des entreprises tunisiennes rencontrent des difficult\u00e9s pour int\u00e9grer l'intelligence artificielle, principalement en raison du manque de financement, de comp\u00e9tences num\u00e9riques et de la r\u00e9sistance au changement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La majorit\u00e9 des entreprises tunisiennes n'arrive pas \u00e0 int\u00e9grer l'IA - Descartes.tn\" \/>\n<meta property=\"og:description\" content=\"Une \u00e9tude de l'ITCEQ r\u00e9v\u00e8le que 71 % des entreprises tunisiennes rencontrent des difficult\u00e9s pour int\u00e9grer l'intelligence artificielle, principalement en raison du manque de financement, de comp\u00e9tences num\u00e9riques et de la r\u00e9sistance au changement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Descartes.tn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Magdescartes\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T08:46:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T08:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/descartes.tn\/wp-content\/uploads\/2026\/07\/entreprises-integrer-lintelligence-artificielle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DESCARTES MAGAZINE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DESCARTES MAGAZINE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/\"},\"author\":{\"name\":\"DESCARTES MAGAZINE\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/person\\\/31dffce4b9b2b219129e811e0609cee0\"},\"headline\":\"La majorit\u00e9 des entreprises tunisiennes n’arrive pas \u00e0 int\u00e9grer l’IA\",\"datePublished\":\"2026-07-06T08:46:42+00:00\",\"dateModified\":\"2026-07-06T08:46:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/\"},\"wordCount\":609,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/entreprises-integrer-lintelligence-artificielle.jpg\",\"articleSection\":[\"Autres\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/\",\"url\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/\",\"name\":\"La majorit\u00e9 des entreprises tunisiennes n'arrive pas \u00e0 int\u00e9grer l'IA - Descartes.tn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/entreprises-integrer-lintelligence-artificielle.jpg\",\"datePublished\":\"2026-07-06T08:46:42+00:00\",\"dateModified\":\"2026-07-06T08:46:43+00:00\",\"description\":\"Une \u00e9tude de l'ITCEQ r\u00e9v\u00e8le que 71 % des entreprises tunisiennes rencontrent des difficult\u00e9s pour int\u00e9grer l'intelligence artificielle, principalement en raison du manque de financement, de comp\u00e9tences num\u00e9riques et de la r\u00e9sistance au changement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/entreprises-integrer-lintelligence-artificielle.jpg\",\"contentUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/entreprises-integrer-lintelligence-artificielle.jpg\",\"width\":1200,\"height\":700,\"caption\":\"entreprises int\u00e9grer l\u2019intelligence artificielle\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2026\\\/07\\\/06\\\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/descartes.tn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La majorit\u00e9 des entreprises tunisiennes n’arrive pas \u00e0 int\u00e9grer l’IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#website\",\"url\":\"https:\\\/\\\/descartes.tn\\\/\",\"name\":\"Descartes.tn\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/descartes.tn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#organization\",\"name\":\"Descartes.tn\",\"url\":\"https:\\\/\\\/descartes.tn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Fichier-1-1.png\",\"contentUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Fichier-1-1.png\",\"width\":136,\"height\":19,\"caption\":\"Descartes.tn\"},\"image\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Magdescartes\",\"https:\\\/\\\/www.instagram.com\\\/descartes.magazine\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/person\\\/31dffce4b9b2b219129e811e0609cee0\",\"name\":\"DESCARTES MAGAZINE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76c41eca4f7ca99bc39440de071d79e91340c9f41c0d66fa26309342a4221305?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76c41eca4f7ca99bc39440de071d79e91340c9f41c0d66fa26309342a4221305?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76c41eca4f7ca99bc39440de071d79e91340c9f41c0d66fa26309342a4221305?s=96&d=mm&r=g\",\"caption\":\"DESCARTES MAGAZINE\"},\"sameAs\":[\"http:\\\/\\\/www.descartes.tn\"],\"url\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/author\\\/descartes\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La majorit\u00e9 des entreprises tunisiennes n'arrive pas \u00e0 int\u00e9grer l'IA - Descartes.tn","description":"Une \u00e9tude de l'ITCEQ r\u00e9v\u00e8le que 71 % des entreprises tunisiennes rencontrent des difficult\u00e9s pour int\u00e9grer l'intelligence artificielle, principalement en raison du manque de financement, de comp\u00e9tences num\u00e9riques et de la r\u00e9sistance au changement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/","og_locale":"en_US","og_type":"article","og_title":"La majorit\u00e9 des entreprises tunisiennes n'arrive pas \u00e0 int\u00e9grer l'IA - Descartes.tn","og_description":"Une \u00e9tude de l'ITCEQ r\u00e9v\u00e8le que 71 % des entreprises tunisiennes rencontrent des difficult\u00e9s pour int\u00e9grer l'intelligence artificielle, principalement en raison du manque de financement, de comp\u00e9tences num\u00e9riques et de la r\u00e9sistance au changement.","og_url":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/","og_site_name":"Descartes.tn","article_publisher":"https:\/\/www.facebook.com\/Magdescartes","article_published_time":"2026-07-06T08:46:42+00:00","article_modified_time":"2026-07-06T08:46:43+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/descartes.tn\/wp-content\/uploads\/2026\/07\/entreprises-integrer-lintelligence-artificielle.jpg","type":"image\/jpeg"}],"author":"DESCARTES MAGAZINE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DESCARTES MAGAZINE","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#article","isPartOf":{"@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/"},"author":{"name":"DESCARTES MAGAZINE","@id":"https:\/\/descartes.tn\/#\/schema\/person\/31dffce4b9b2b219129e811e0609cee0"},"headline":"La majorit\u00e9 des entreprises tunisiennes n’arrive pas \u00e0 int\u00e9grer l’IA","datePublished":"2026-07-06T08:46:42+00:00","dateModified":"2026-07-06T08:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/"},"wordCount":609,"commentCount":0,"publisher":{"@id":"https:\/\/descartes.tn\/#organization"},"image":{"@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2026\/07\/entreprises-integrer-lintelligence-artificielle.jpg","articleSection":["Autres"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/","url":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/","name":"La majorit\u00e9 des entreprises tunisiennes n'arrive pas \u00e0 int\u00e9grer l'IA - Descartes.tn","isPartOf":{"@id":"https:\/\/descartes.tn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#primaryimage"},"image":{"@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#primaryimage"},"thumbnailUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2026\/07\/entreprises-integrer-lintelligence-artificielle.jpg","datePublished":"2026-07-06T08:46:42+00:00","dateModified":"2026-07-06T08:46:43+00:00","description":"Une \u00e9tude de l'ITCEQ r\u00e9v\u00e8le que 71 % des entreprises tunisiennes rencontrent des difficult\u00e9s pour int\u00e9grer l'intelligence artificielle, principalement en raison du manque de financement, de comp\u00e9tences num\u00e9riques et de la r\u00e9sistance au changement.","breadcrumb":{"@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#primaryimage","url":"https:\/\/descartes.tn\/wp-content\/uploads\/2026\/07\/entreprises-integrer-lintelligence-artificielle.jpg","contentUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2026\/07\/entreprises-integrer-lintelligence-artificielle.jpg","width":1200,"height":700,"caption":"entreprises int\u00e9grer l\u2019intelligence artificielle"},{"@type":"BreadcrumbList","@id":"https:\/\/descartes.tn\/index.php\/2026\/07\/06\/la-majorite-des-entreprises-tunisiennes-narrive-pas-a-integrer-lia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/descartes.tn\/"},{"@type":"ListItem","position":2,"name":"La majorit\u00e9 des entreprises tunisiennes n’arrive pas \u00e0 int\u00e9grer l’IA"}]},{"@type":"WebSite","@id":"https:\/\/descartes.tn\/#website","url":"https:\/\/descartes.tn\/","name":"Descartes.tn","description":"","publisher":{"@id":"https:\/\/descartes.tn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/descartes.tn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/descartes.tn\/#organization","name":"Descartes.tn","url":"https:\/\/descartes.tn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/descartes.tn\/#\/schema\/logo\/image\/","url":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/10\/cropped-Fichier-1-1.png","contentUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/10\/cropped-Fichier-1-1.png","width":136,"height":19,"caption":"Descartes.tn"},"image":{"@id":"https:\/\/descartes.tn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Magdescartes","https:\/\/www.instagram.com\/descartes.magazine\/"]},{"@type":"Person","@id":"https:\/\/descartes.tn\/#\/schema\/person\/31dffce4b9b2b219129e811e0609cee0","name":"DESCARTES MAGAZINE","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76c41eca4f7ca99bc39440de071d79e91340c9f41c0d66fa26309342a4221305?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76c41eca4f7ca99bc39440de071d79e91340c9f41c0d66fa26309342a4221305?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76c41eca4f7ca99bc39440de071d79e91340c9f41c0d66fa26309342a4221305?s=96&d=mm&r=g","caption":"DESCARTES MAGAZINE"},"sameAs":["http:\/\/www.descartes.tn"],"url":"https:\/\/descartes.tn\/index.php\/author\/descartes\/"}]}},"_links":{"self":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts\/5028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/comments?post=5028"}],"version-history":[{"count":1,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts\/5028\/revisions"}],"predecessor-version":[{"id":5030,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts\/5028\/revisions\/5030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/media\/5029"}],"wp:attachment":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/media?parent=5028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/categories?post=5028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/tags?post=5028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}