{"id":4547,"date":"2026-05-13T18:18:11","date_gmt":"2026-05-13T17:18:11","guid":{"rendered":"https:\/\/descartes.tn\/?p=4547"},"modified":"2026-05-13T18:18:28","modified_gmt":"2026-05-13T17:18:28","slug":"tod-by-bein-renforce-lexperience-de-la-coupe-du-monde-2026-pour-les-fans-tunisiens","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2026\/05\/13\/tod-by-bein-renforce-lexperience-de-la-coupe-du-monde-2026-pour-les-fans-tunisiens\/","title":{"rendered":"TOD by beIN renforce l\u2019exp\u00e9rience de la Coupe du Monde 2026\u2122 pour les fans tunisiens"},"content":{"rendered":"\n
Le 13 mai 2026, l\u2019h\u00f4tel Novotel Lac 2 \u00e0 Tunis a accueilli une table ronde m\u00e9dia organis\u00e9e par TOD by beIN autour de la Coupe du Monde de la FIFA 2026\u2122 et de l\u2019\u00e9volution des habitudes de consommation du football dans la r\u00e9gion MENA. Descartes Magazine \u00e9tait pr\u00e9sent \u00e0 cet \u00e9v\u00e9nement r\u00e9unissant m\u00e9dias, partenaires strat\u00e9giques et acteurs du secteur du divertissement digital.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
Dans le cadre de son initiative r\u00e9gionale \u00ab Road to FIFA 2026 \u00bb, TOD by beIN poursuit le d\u00e9veloppement de sa pr\u00e9sence en Afrique du Nord et particuli\u00e8rement en Tunisie, un march\u00e9 o\u00f9 le football occupe une place centrale dans la culture populaire. La plateforme de streaming de beIN MEDIA GROUP, \u00e9galement plateforme officielle de streaming de la FIFA World Cup 2026\u2122 dans la r\u00e9gion MENA, entend offrir aux supporters tunisiens une exp\u00e9rience immersive et adapt\u00e9e aux nouveaux usages num\u00e9riques.<\/p>\n\n\n\n
\u00c0 l\u2019approche d\u2019une \u00e9dition historique de la Coupe du Monde, l\u2019engouement ne cesse de grandir dans toute la r\u00e9gion arabe. Pour les fans tunisiens, TOD by beIN promet un acc\u00e8s complet \u00e0 l\u2019ensemble des matchs via une plateforme unique int\u00e9grant des technologies avanc\u00e9es telles que le streaming 4K\/HDR, les timelines interactives, les highlights automatiques, le multiview ainsi que des espaces d\u2019interaction en temps r\u00e9el comme la Fanzone.<\/p>\n\n\n\n
Lors de cette rencontre, les discussions ont port\u00e9 sur la transition progressive des audiences vers les plateformes de streaming et sur la mani\u00e8re dont les consommateurs privil\u00e9gient d\u00e9sormais des exp\u00e9riences plus flexibles, personnalis\u00e9es et accessibles depuis diff\u00e9rents appareils.<\/p>\n\n\n\n
Peter Mrkic, Managing Director chez TOD by beIN, a soulign\u00e9 l\u2019importance du football dans l\u2019identit\u00e9 tunisienne. Il a expliqu\u00e9 que l\u2019objectif de la plateforme est de permettre aux supporters de suivre chaque instant de la FIFA World Cup 2026\u2122, m\u00eame avec des horaires de diffusion parfois tardifs ou inhabituels, gr\u00e2ce \u00e0 une exp\u00e9rience de visionnage plus immersive et adapt\u00e9e aux nouveaux modes de consommation.<\/p>\n\n\n\n
La table ronde a \u00e9galement mis en avant les collaborations entre TOD by beIN et ses partenaires strat\u00e9giques afin de faciliter l\u2019acc\u00e8s aux contenus sportifs et de divertissement premium pour les utilisateurs tunisiens. Plusieurs offres adapt\u00e9es au march\u00e9 tunisien devraient \u00eatre annonc\u00e9es dans les prochains mois.<\/p>\n\n\n\n
\u00c0 travers cette initiative, TOD by beIN confirme sa volont\u00e9 de consolider sa pr\u00e9sence en Afrique du Nord tout en rapprochant les fans tunisiens de l\u2019un des \u00e9v\u00e9nements sportifs les plus attendus au monde : la Coupe du Monde de la FIFA 2026\u2122.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le 13 mai 2026, l\u2019h\u00f4tel Novotel Lac 2 \u00e0 Tunis a accueilli une table ronde m\u00e9dia organis\u00e9e par TOD by beIN autour de la Coupe du Monde de la FIFA 2026\u2122 et de l\u2019\u00e9volution des habitudes de consommation du football dans la r\u00e9gion MENA. Descartes Magazine \u00e9tait pr\u00e9sent \u00e0 cet \u00e9v\u00e9nement r\u00e9unissant m\u00e9dias, partenaires strat\u00e9giques […]<\/p>\n","protected":false},"author":1,"featured_media":4550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8,4,11],"tags":[10371,1269,3668,10383,10381,10370,10376,10378,10386,10374,10368,10380],"class_list":["post-4547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises","category-evenements","category-sport","tag-bein-sports","tag-coupe-du-monde-2026","tag-descartes-magazine","tag-evenement-tunis","tag-fifa-2026","tag-fifa-world-cup-2026","tag-football-tunisie","tag-novotel-lac-2","tag-sport-digital","tag-streaming-sportif","tag-tod-by-bein","tag-tod-tunisie"],"yoast_head":"\n
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