{"id":2683,"date":"2025-12-21T13:04:23","date_gmt":"2025-12-21T12:04:23","guid":{"rendered":"https:\/\/descartes.tn\/?p=2683"},"modified":"2025-12-21T13:04:24","modified_gmt":"2025-12-21T12:04:24","slug":"bmw-serie-8-2025-le-chant-du-cygne-du-grand-coupe-de-luxe","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2025\/12\/21\/bmw-serie-8-2025-le-chant-du-cygne-du-grand-coupe-de-luxe\/","title":{"rendered":"BMW S\u00e9rie 8 (2025) : le chant du cygne du grand coup\u00e9 de luxe"},"content":{"rendered":"\n

BMW tourne progressivement la page de la S\u00e9rie 8. D\u00e9j\u00e0 retir\u00e9 du catalogue fran\u00e7ais, le grand coup\u00e9 allemand s\u2019appr\u00eate \u00e0 dispara\u00eetre d\u00e9finitivement, faute d\u2019un succ\u00e8s commercial \u00e0 la hauteur de ses ambitions. Un destin partag\u00e9 avec d\u2019autres mod\u00e8les du m\u00eame segment, \u00e0 l\u2019image de la Mercedes Classe S Coup\u00e9, autrefois sa principale rivale.<\/p>\n\n\n\n

Relanc\u00e9e en 2018, pr\u00e8s de vingt ans apr\u00e8s l\u2019arr\u00eat de la mythique S\u00e9rie 8 E31, la seconde g\u00e9n\u00e9ration (G15) marquait le retour de BMW sur le march\u00e9 des grands coup\u00e9s de prestige. D\u00e9clin\u00e9e en Coup\u00e9, Cabriolet et Gran Coup\u00e9 \u00e0 quatre portes, ainsi qu\u2019en versions sportives M8 pour chacune de ces carrosseries, la S\u00e9rie 8 offrait une vitrine technologique et stylistique impressionnante. Malgr\u00e9 une carri\u00e8re compl\u00e8te d\u2019environ sept ans, elle n\u2019a toutefois jamais r\u00e9ussi \u00e0 s\u00e9duire massivement la client\u00e8le.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une carri\u00e8re confidentielle en France<\/h3>\n\n\n\n

En France, la BMW S\u00e9rie 8 a toujours \u00e9volu\u00e9 dans la plus grande discr\u00e9tion. Selon les chiffres de NGC-Data\u00ae, moins de 500 exemplaires ont \u00e9t\u00e9 immatricul\u00e9s depuis son lancement, avec seulement deux unit\u00e9s \u00e9coul\u00e9es au premier semestre 2025. Un r\u00e9sultat largement p\u00e9nalis\u00e9 par des motorisations exclusivement \u00e0 six et huit cylindres, non \u00e9lectrifi\u00e9es, entra\u00eenant un malus \u00e9cologique \u00e9lev\u00e9, en plus de tarifs d\u00e9passant les 100 000 euros.<\/p>\n\n\n\n

Le retrait du mod\u00e8le ne se limite pas \u00e0 l\u2019Hexagone : la S\u00e9rie 8 a \u00e9galement disparu des catalogues de plusieurs march\u00e9s europ\u00e9ens. Ce segment, situ\u00e9 \u00e0 la fronti\u00e8re entre le premium et le luxe, semble d\u00e9cid\u00e9ment difficile \u00e0 rentabiliser. Tous les constructeurs ne peuvent pr\u00e9tendre jouer dans la cour de Bentley.<\/p>\n\n\n\n

Une s\u00e9rie limit\u00e9e pour tirer sa r\u00e9v\u00e9rence<\/h3>\n\n\n\n

Si l\u2019Europe n\u2019y a plus droit, la BMW S\u00e9rie 8 reste encore propos\u00e9e sur certains march\u00e9s, notamment en Am\u00e9rique du Nord, o\u00f9 elle conclut sa carri\u00e8re avec une \u00e9dition sp\u00e9ciale. La M850i xDrive Gran Coup\u00e9 Edition M Heritage rend hommage \u00e0 la S\u00e9rie 8 E31 \u00e0 travers cinq teintes de carrosserie sp\u00e9cifiques. Elle re\u00e7oit \u00e9galement une sellerie cuir\/Alcantara, un syst\u00e8me audio Bowers & Wilkins et plusieurs \u00e9l\u00e9ments distinctifs, dont une plaque num\u00e9rot\u00e9e confirmant une production limit\u00e9e \u00e0 500 exemplaires dans le monde.<\/p>\n\n\n\n

Assembl\u00e9 \u00e0 Dingolfing, en Allemagne, le mod\u00e8le verra sa production s\u2019arr\u00eater d\u00e9finitivement en avril 2026, selon le forum sp\u00e9cialis\u00e9 Bimmerpost. Une fin discr\u00e8te pour un coup\u00e9 aussi prestigieux qu\u2019exclusif.<\/p>\n\n\n\n

\n
\"\"
La S\u00e9rie 8 se d\u00e9clinait en M8.<\/figcaption><\/figure>\n\n\n\n
\"\"
La GT se d\u00e9clinait en Cabriolet.<\/figcaption><\/figure>\n\n\n\n
\"\"
La S\u00e9rie 8 Coup\u00e9 mesurait 4,85 m de long.<\/figcaption><\/figure>\n\n\n\n
\"\"
La nouvelle s\u00e9rie limit\u00e9e s’inspire de la premi\u00e8re S\u00e9rie 8 (E31).<\/figcaption><\/figure>\n\n\n\n
\"\"
La S\u00e9rie 8 Gran Coupe se pr\u00e9sentait comme une berline luxueuse et dynamique.<\/figcaption><\/figure>\n\n\n\n
\"\"
La M850i xDrive Gran Coupe Edition M Heritage a \u00e9t\u00e9 pr\u00e9sent\u00e9e aux USA.<\/figcaption><\/figure>\n\n\n\n
\"\"
BMW marque la fin de carri\u00e8re de la S\u00e9rie 8 avec une s\u00e9rie limit\u00e9e \u00e0 laquelle la France n’a pas droit.<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

BMW tourne progressivement la page de la S\u00e9rie 8. D\u00e9j\u00e0 retir\u00e9 du catalogue fran\u00e7ais, le grand coup\u00e9 allemand s\u2019appr\u00eate \u00e0 dispara\u00eetre d\u00e9finitivement, faute d\u2019un succ\u00e8s commercial \u00e0 la hauteur de ses ambitions. Un destin partag\u00e9 avec d\u2019autres mod\u00e8les du m\u00eame segment, \u00e0 l\u2019image de la Mercedes Classe S Coup\u00e9, autrefois sa principale rivale. Relanc\u00e9e en […]<\/p>\n","protected":false},"author":1,"featured_media":2688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[4702,4696,4691,4686,4688,4690,4698,4700,4684,4694],"class_list":["post-2683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-plein-tubes","category-actualites","tag-bmw-dingolfing","tag-bmw-gran-coupe","tag-bmw-m8","tag-bmw-serie-8","tag-bmw-serie-8-2025","tag-coupe-de-luxe","tag-fin-de-production-bmw","tag-marche-automobile-luxe","tag-tags-separer-par","tag-voiture-premium"],"yoast_head":"\nBMW S\u00e9rie 8 (2025) : le chant du cygne du grand coup\u00e9 de luxe - Descartes.tn<\/title>\n<meta name=\"description\" content=\"BMW met fin \u00e0 la S\u00e9rie 8 en 2025. 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