{"id":2362,"date":"2025-12-13T15:06:40","date_gmt":"2025-12-13T14:06:40","guid":{"rendered":"https:\/\/descartes.tn\/?p=2362"},"modified":"2025-12-13T15:06:41","modified_gmt":"2025-12-13T14:06:41","slug":"rama-swimwear-rahma-segni-mode-durable-et-sporttech-tunisienne","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/rama-swimwear-rahma-segni-mode-durable-et-sporttech-tunisienne\/","title":{"rendered":"RAMA, Quand Mode, Technologie et Durabilit\u00e9 Red\u00e9finissent l\u2019Entrepreneuriat Tunisien"},"content":{"rendered":"\n

\u00c0 seulement quelques ann\u00e9es de son lancement, Rama Swimwear est devenue un symbole d\u2019innovation et d\u2019inclusivit\u00e9 dans le secteur de la mode tunisienne. Fond\u00e9e par Rahma Segni, cette marque de maillots de bain et de v\u00eatements de sport allie style, performance et responsabilit\u00e9 environnementale, ouvrant la voie \u00e0 une nouvelle g\u00e9n\u00e9ration d\u2019entrepreneurs dans la r\u00e9gion MENA.<\/p>\n\n\n\n

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Une vision inclusive et durable
<\/strong>Lanc\u00e9e en 2022, Rama Swimwear propose des collections pens\u00e9es pour toutes les morphologies, de la taille XS \u00e0 XXL. Chaque pi\u00e8ce est con\u00e7ue avec des tissus de haute qualit\u00e9, recycl\u00e9s ou certifi\u00e9s OEKO-TEX, garantissant confort et durabilit\u00e9. Rahma Segni met un point d\u2019honneur \u00e0 soutenir la production locale tunisienne, contribuant ainsi \u00e0 dynamiser l\u2019industrie textile du pays.
La marque a rapidement attir\u00e9 l\u2019attention o\u00f9 Rahma a pr\u00e9sent\u00e9 des mod\u00e8les innovants en polyamide, combinant esth\u00e9tisme et fonctionnalit\u00e9 pour la vie active. Plus qu\u2019une marque, Rama Swimwear incarne un engagement \u00e9cologique concret, participant \u00e0 des programmes de r\u00e9duction de l\u2019empreinte carbone et promouvant une consommation responsable.
Rama Move : la sporttech au service de la performance
<\/strong>Parall\u00e8lement \u00e0 Rama Swimwear, Rahma Segni a fond\u00e9 Rama Move, une startup dans le secteur de la sporttech qui d\u00e9veloppe des v\u00eatements de sport connect\u00e9s. Gr\u00e2ce \u00e0 des capteurs int\u00e9gr\u00e9s, ces v\u00eatements permettent aux athl\u00e8tes, amateurs ou professionnels, de suivre leur posture, leur mouvement et leurs performances en temps r\u00e9el via une application mobile d\u00e9di\u00e9e.
Cette approche technologique vise \u00e0 pr\u00e9venir les blessures et \u00e0 optimiser l\u2019entra\u00eenement, tout en rendant la sporttech accessible \u00e0 tous, ind\u00e9pendamment de la morphologie ou du niveau sportif.<\/p>\n\n\n\n

Une entrepreneure reconnue \u00e0 l\u2019international
<\/strong>Le leadership de Rahma Segni ne se limite pas \u00e0 ses cr\u00e9ations. En 2025, elle a \u00e9t\u00e9 s\u00e9lectionn\u00e9e parmi les 100 LeadingInvestors in AfricaAwards, r\u00e9compensant son impact en tant qu\u2019investisseuse et entrepreneure. Son travail exemplifie la fusion entre innovation, responsabilit\u00e9 sociale et vision globale, faisant d\u2019elle un mod\u00e8le pour les jeunes entrepreneuses africaines et du Moyen-Orient.
L\u2019avenir de la mode et de la sporttech
Avec Rama Swimwear et Rama Move, Rahma Segni montre que la mode et la technologie ne sont pas incompatibles. Elle red\u00e9finit les standards de l\u2019industrie, prouvant qu\u2019il est possible de cr\u00e9er des produits esth\u00e9tiques, performants et respectueux de l\u2019environnement. Son parcours inspire et d\u00e9montre que le succ\u00e8s durable repose sur une vision claire, de l\u2019innovation et un engagement profond envers la soci\u00e9t\u00e9 et la plan\u00e8te.
Derri\u00e8re Rama Swimwear et Rama Move, il y a Rahma Segni, entrepreneure tunisienne visionnaire et passionn\u00e9e par la mode, la technologie et la durabilit\u00e9. Rahma incarne la convergence de plusieurs univers : stylisme, sport, innovation technologique et responsabilit\u00e9 sociale.
Profil de la fondatrice
Rahma Segni \u2013 Fondatrice et CEO:<\/strong> Rahma combine ses comp\u00e9tences en biotechnologie pharmaceutique, et design textile pour cr\u00e9er des produits uniques, \u00e0 la fois performants et esth\u00e9tiques. Elle dirige le design 3D, le d\u00e9veloppement textile et supervise l\u2019innovation au c\u0153ur de Rama Move et Rama Swimwear.
L\u2019\u00e9quipe qui l\u2019accompagne
<\/strong>Rama n\u2019est pas le fruit d\u2019une seule personne : c\u2019est une \u00e9quipe multidisciplinaire qui partage sa vision :
Sofiane Ben Abdessamad \u2013 Sales & Business Development: Responsable commercial et strat\u00e9gique, il pilote l\u2019expansion des marques sur les march\u00e9s locaux et internationaux.
MoezSfar\u2013 IoT et Smart Wearables: Ing\u00e9nieur sp\u00e9cialis\u00e9, il con\u00e7oit et int\u00e8gre les capteurs intelligents pour les v\u00eatements connect\u00e9s de Rama Move.
Une vision commune
<\/strong>Rahma et son \u00e9quipe partagent une mission claire : cr\u00e9er des produits inclusifs, durables et technologiquement avanc\u00e9s, accessibles \u00e0 tous, tout en soutenant l\u2019industrie locale et en promouvant l\u2019innovation en Afrique et au Moyen-Orient. Ensemble, ils transforment Rama en marque pionni\u00e8re, o\u00f9 la mode et la sporttech se rencontrent pour cr\u00e9er un impact positif sur la soci\u00e9t\u00e9 et l\u2019environnement.<\/p>\n\n\n\n

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\u00c0 seulement quelques ann\u00e9es de son lancement, Rama Swimwear est devenue un symbole d\u2019innovation et d\u2019inclusivit\u00e9 dans le secteur de la mode tunisienne. Fond\u00e9e par Rahma Segni, cette marque de maillots de bain et de v\u00eatements de sport allie style, performance et responsabilit\u00e9 environnementale, ouvrant la voie \u00e0 une nouvelle g\u00e9n\u00e9ration d\u2019entrepreneurs dans la r\u00e9gion […]<\/p>\n","protected":false},"author":1,"featured_media":2382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8,11],"tags":[3834,3820,3821,3830,3816,3824,3818,3809,3806,3814,3804,3808,3832,3826,3812,3828],"class_list":["post-2362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-entreprises","category-sport","tag-ecoresponsable","tag-entrepreneuriat-feminin","tag-innovation-africaine","tag-iot-sport","tag-maillots-de-bain-inclusifs","tag-mena","tag-mode-durable","tag-mode-tunisienne","tag-rahma-segni","tag-rama-move","tag-rama-swimwear","tag-sporttech","tag-startup-tunisienne","tag-textile-tunisien","tag-vetements-connectes","tag-wearables"],"yoast_head":"\nRAMA, Quand Mode, Technologie et Durabilit\u00e9 Red\u00e9finissent l\u2019Entrepreneuriat Tunisien - 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