{"id":2293,"date":"2025-12-13T11:43:00","date_gmt":"2025-12-13T10:43:00","guid":{"rendered":"https:\/\/descartes.tn\/?p=2293"},"modified":"2025-12-08T11:52:51","modified_gmt":"2025-12-08T10:52:51","slug":"tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/","title":{"rendered":"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement"},"content":{"rendered":"\n<p>En 2025, le march\u00e9 automobile tunisien conna\u00eet une croissance solide avec plus de <strong>77 000 v\u00e9hicules vendus<\/strong> au cours des dix premiers mois \u2014 un signal fort pour le segment du neuf. Mais derri\u00e8re cette dynamique se cache un mouvement discret mais d\u00e9cisif : les <strong>marques asiatiques<\/strong>, et plus particuli\u00e8rement <strong>chinoises<\/strong>, gagnent du terrain. Par concessionnaires agr\u00e9\u00e9s ou via des circuits parall\u00e8les, elles s\u00e9duisent les Tunisiens \u00e0 la recherche de voitures populaires, modernes et abordables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Boom du march\u00e9 automobile tunisien : \u00e9tat des lieux 2025<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>77 112 v\u00e9hicules vendus<\/strong> entre janvier et octobre 2025, contre 64 842 sur la m\u00eame p\u00e9riode en 2024 (+18,9%).<\/li>\n\n\n\n<li>Les <strong>concessionnaires agr\u00e9\u00e9s<\/strong> enregistrent une hausse de <strong>12,7 %<\/strong> avec 52 371 unit\u00e9s vendues.<\/li>\n\n\n\n<li>Le <strong>march\u00e9 parall\u00e8le<\/strong> repr\u00e9sente <strong>28 % des ventes totales<\/strong> (24 741 v\u00e9hicules), en croissance de <strong>34,4 %<\/strong>.<\/li>\n\n\n\n<li>Au <strong>premier semestre 2025<\/strong>, 42 367 v\u00e9hicules ont \u00e9t\u00e9 \u00e9coul\u00e9s, contre 35 181 en 2024 (+20 %).<\/li>\n<\/ul>\n\n\n\n<p>Cette \u00e9volution traduit non seulement une <strong>demande croissante<\/strong>, mais aussi une <strong>mutation dans les habitudes d\u2019achat<\/strong>, o\u00f9 l\u2019accessibilit\u00e9 prime sur le prestige.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Segment \u201cvoitures populaires\u201d : le terrain de conqu\u00eate des marques asiatiques<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 056 v\u00e9hicules populaires<\/strong> vendus au premier semestre 2025, contre 3 191 en 2024 (+58 %).<\/li>\n\n\n\n<li>\u00c0 fin ao\u00fbt 2025, les immatriculations ont presque doubl\u00e9 : <strong>6 611 unit\u00e9s<\/strong> vs 3 678 en 2024.<\/li>\n\n\n\n<li>Une <strong>marque chinoise dominante<\/strong> a \u00e9coul\u00e9 entre 1 700 et 1 969 v\u00e9hicules populaires sur la p\u00e9riode.<\/li>\n\n\n\n<li><strong>Prix moyen<\/strong> : entre <strong>28 900 et 34 900 dinars<\/strong>, positionnant ces v\u00e9hicules dans le budget de nombreux m\u00e9nages tunisiens.<\/li>\n<\/ul>\n\n\n\n<p> Les chiffres montrent que les marques asiatiques ciblent avec succ\u00e8s les besoins locaux : fiabilit\u00e9, modernit\u00e9 et co\u00fbt ma\u00eetris\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi les marques chinoises s\u00e9duisent en Tunisie<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rapport qualit\u00e9-prix et offre adapt\u00e9e<\/strong><\/h2>\n\n\n\n<p>Les marques chinoises proposent des v\u00e9hicules bien \u00e9quip\u00e9s en s\u00e9curit\u00e9 et confort, avec un entretien raisonnable. Dans un pays o\u00f9 le <strong>pouvoir d\u2019achat moyen reste limit\u00e9<\/strong>, ce positionnement est strat\u00e9gique : les consommateurs obtiennent un v\u00e9hicule neuf fiable sans payer le prix fort des mod\u00e8les europ\u00e9ens \u00e9quivalents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Concurrence sur les segments accessibles, pas le luxe<\/strong><\/h3>\n\n\n\n<p>Les mod\u00e8les haut de gamme ou \u00e9lectriques ne tirent pas le march\u00e9. Seules <strong>398 voitures \u00e9lectriques<\/strong> ont \u00e9t\u00e9 vendues jusqu\u2019\u00e0 fin octobre 2025. Le c\u0153ur de la perc\u00e9e chinoise reste le <strong>segment populaire<\/strong>, sensible aux co\u00fbts et \u00e0 l\u2019utilit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Deux leviers : concessionnaires agr\u00e9\u00e9s et march\u00e9 parall\u00e8le<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <strong>canal officiel<\/strong> apporte visibilit\u00e9, confiance et garantie.<\/li>\n\n\n\n<li>Le <strong>march\u00e9 parall\u00e8le<\/strong> (importations informelles, v\u00e9hicules d\u2019occasion) reste significatif et profite aux marques asiatiques.<br>Cette dualit\u00e9 permet aux constructeurs chinois de maximiser leur pr\u00e9sence sur le march\u00e9 tunisien.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Limites et d\u00e9fis persistants<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fragmentation du march\u00e9<\/strong> : le canal parall\u00e8le rend les statistiques moins transparentes et complique l\u2019analyse des parts de march\u00e9 r\u00e9elles.<\/li>\n\n\n\n<li><strong>Int\u00e9r\u00eat limit\u00e9 pour les v\u00e9hicules \u00e9lectriques<\/strong> : le renouvellement du parc ancien prime sur la transition \u00e9nerg\u00e9tique.<\/li>\n\n\n\n<li><strong>Sensibilit\u00e9 au prix et entretien<\/strong> : la disponibilit\u00e9 des pi\u00e8ces et un r\u00e9seau apr\u00e8s-vente solide sont essentiels pour assurer la confiance des consommateurs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>En 2025, la Tunisie n\u2019est pas en pleine r\u00e9volution automobile, mais en <strong>r\u00e9alignement progressif<\/strong>. Les marques chinoises consolident leur position gr\u00e2ce \u00e0 des <strong>offres abordables<\/strong>, un <strong>rapport qualit\u00e9-prix attractif<\/strong>, et un <strong>mix canaux de distribution<\/strong> efficace.<\/p>\n\n\n\n<p>Pour les d\u00e9cideurs et acteurs du secteur : le potentiel des <strong>voitures populaires<\/strong> est clair, mais le succ\u00e8s durable d\u00e9pendra de <strong>la fiabilit\u00e9, du service apr\u00e8s-vente et des pi\u00e8ces d\u00e9tach\u00e9es<\/strong>.<\/p>\n\n\n\n<p><em>La perc\u00e9e chinoise suffit-elle \u00e0 renouveler durablement le parc tunisien, ou faut-il encourager <strong>politiques publiques et incitations<\/strong> pour s\u00e9curiser cette transition ?<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2025, le march\u00e9 automobile tunisien conna\u00eet une croissance solide avec plus de 77 000 v\u00e9hicules vendus au cours des dix premiers mois \u2014 un signal fort pour le segment du neuf. Mais derri\u00e8re cette dynamique se cache un mouvement discret mais d\u00e9cisif : les marques asiatiques, et plus particuli\u00e8rement chinoises, gagnent du terrain. Par [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,37,17],"class_list":["post-2293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-plein-tubes","tag-actualite","tag-automobile","tag-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement - Descartes.tn<\/title>\n<meta name=\"description\" content=\"Tunisie Les marques chinoises s\u2019imposent discr\u00e8tement sur le march\u00e9 automobile, s\u00e9duisant avec des voitures populaires modernes et abordables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement - Descartes.tn\" \/>\n<meta property=\"og:description\" content=\"Tunisie Les marques chinoises s\u2019imposent discr\u00e8tement sur le march\u00e9 automobile, s\u00e9duisant avec des voitures populaires modernes et abordables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/\" \/>\n<meta property=\"og:site_name\" content=\"Descartes.tn\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Magdescartes\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-13T10:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/12\/voiture-chinoises.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/person\\\/9fd67540eb53221af50a61878b6721ae\"},\"headline\":\"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement\",\"datePublished\":\"2025-12-13T10:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/\"},\"wordCount\":596,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/voiture-chinoises.jpg\",\"keywords\":[\"actualit\u00e9\",\"automobile\",\"tunisie\"],\"articleSection\":[\"A Plein Tubes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/\",\"url\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/\",\"name\":\"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement - Descartes.tn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/voiture-chinoises.jpg\",\"datePublished\":\"2025-12-13T10:43:00+00:00\",\"description\":\"Tunisie Les marques chinoises s\u2019imposent discr\u00e8tement sur le march\u00e9 automobile, s\u00e9duisant avec des voitures populaires modernes et abordables.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/voiture-chinoises.jpg\",\"contentUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/voiture-chinoises.jpg\",\"width\":1200,\"height\":650,\"caption\":\"voiture-chinoises\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/2025\\\/12\\\/13\\\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/descartes.tn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#website\",\"url\":\"https:\\\/\\\/descartes.tn\\\/\",\"name\":\"Descartes.tn\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/descartes.tn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#organization\",\"name\":\"Descartes.tn\",\"url\":\"https:\\\/\\\/descartes.tn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Fichier-1-1.png\",\"contentUrl\":\"https:\\\/\\\/descartes.tn\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-Fichier-1-1.png\",\"width\":136,\"height\":19,\"caption\":\"Descartes.tn\"},\"image\":{\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Magdescartes\",\"https:\\\/\\\/www.instagram.com\\\/descartes.magazine\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/descartes.tn\\\/#\\\/schema\\\/person\\\/9fd67540eb53221af50a61878b6721ae\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/871417dfba5a884ed81f7f8e04e2eea75e8ef480bcb1e5ea634438506d493132?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/871417dfba5a884ed81f7f8e04e2eea75e8ef480bcb1e5ea634438506d493132?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/871417dfba5a884ed81f7f8e04e2eea75e8ef480bcb1e5ea634438506d493132?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/descartes.tn\"],\"url\":\"https:\\\/\\\/descartes.tn\\\/index.php\\\/author\\\/admin_pmykj64c\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement - Descartes.tn","description":"Tunisie Les marques chinoises s\u2019imposent discr\u00e8tement sur le march\u00e9 automobile, s\u00e9duisant avec des voitures populaires modernes et abordables.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/","og_locale":"en_US","og_type":"article","og_title":"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement - Descartes.tn","og_description":"Tunisie Les marques chinoises s\u2019imposent discr\u00e8tement sur le march\u00e9 automobile, s\u00e9duisant avec des voitures populaires modernes et abordables.","og_url":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/","og_site_name":"Descartes.tn","article_publisher":"https:\/\/www.facebook.com\/Magdescartes","article_published_time":"2025-12-13T10:43:00+00:00","og_image":[{"width":1200,"height":650,"url":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/12\/voiture-chinoises.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#article","isPartOf":{"@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/"},"author":{"name":"admin","@id":"https:\/\/descartes.tn\/#\/schema\/person\/9fd67540eb53221af50a61878b6721ae"},"headline":"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement","datePublished":"2025-12-13T10:43:00+00:00","mainEntityOfPage":{"@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/"},"wordCount":596,"commentCount":0,"publisher":{"@id":"https:\/\/descartes.tn\/#organization"},"image":{"@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#primaryimage"},"thumbnailUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/12\/voiture-chinoises.jpg","keywords":["actualit\u00e9","automobile","tunisie"],"articleSection":["A Plein Tubes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/","url":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/","name":"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement - Descartes.tn","isPartOf":{"@id":"https:\/\/descartes.tn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#primaryimage"},"image":{"@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#primaryimage"},"thumbnailUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/12\/voiture-chinoises.jpg","datePublished":"2025-12-13T10:43:00+00:00","description":"Tunisie Les marques chinoises s\u2019imposent discr\u00e8tement sur le march\u00e9 automobile, s\u00e9duisant avec des voitures populaires modernes et abordables.","breadcrumb":{"@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#primaryimage","url":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/12\/voiture-chinoises.jpg","contentUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/12\/voiture-chinoises.jpg","width":1200,"height":650,"caption":"voiture-chinoises"},{"@type":"BreadcrumbList","@id":"https:\/\/descartes.tn\/index.php\/2025\/12\/13\/tunisie-un-marche-ou-les-marques-chinoises-avancent-sans-bruit-mais-surement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/descartes.tn\/"},{"@type":"ListItem","position":2,"name":"Tunisie : un march\u00e9 o\u00f9 les marques chinoises avancent sans bruit mais s\u00fbrement"}]},{"@type":"WebSite","@id":"https:\/\/descartes.tn\/#website","url":"https:\/\/descartes.tn\/","name":"Descartes.tn","description":"","publisher":{"@id":"https:\/\/descartes.tn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/descartes.tn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/descartes.tn\/#organization","name":"Descartes.tn","url":"https:\/\/descartes.tn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/descartes.tn\/#\/schema\/logo\/image\/","url":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/10\/cropped-Fichier-1-1.png","contentUrl":"https:\/\/descartes.tn\/wp-content\/uploads\/2025\/10\/cropped-Fichier-1-1.png","width":136,"height":19,"caption":"Descartes.tn"},"image":{"@id":"https:\/\/descartes.tn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Magdescartes","https:\/\/www.instagram.com\/descartes.magazine\/"]},{"@type":"Person","@id":"https:\/\/descartes.tn\/#\/schema\/person\/9fd67540eb53221af50a61878b6721ae","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/871417dfba5a884ed81f7f8e04e2eea75e8ef480bcb1e5ea634438506d493132?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/871417dfba5a884ed81f7f8e04e2eea75e8ef480bcb1e5ea634438506d493132?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/871417dfba5a884ed81f7f8e04e2eea75e8ef480bcb1e5ea634438506d493132?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/descartes.tn"],"url":"https:\/\/descartes.tn\/index.php\/author\/admin_pmykj64c\/"}]}},"_links":{"self":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts\/2293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":1,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts\/2293\/revisions"}],"predecessor-version":[{"id":2295,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/posts\/2293\/revisions\/2295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/media\/2294"}],"wp:attachment":[{"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/categories?post=2293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/descartes.tn\/index.php\/wp-json\/wp\/v2\/tags?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}