{"id":2275,"date":"2025-12-09T10:21:00","date_gmt":"2025-12-09T09:21:00","guid":{"rendered":"https:\/\/descartes.tn\/?p=2275"},"modified":"2025-12-08T10:35:24","modified_gmt":"2025-12-08T09:35:24","slug":"bornes-de-recharge-en-tunisie-un-marche-emergent-qui-se-structure-enfin","status":"publish","type":"post","link":"https:\/\/descartes.tn\/index.php\/2025\/12\/09\/bornes-de-recharge-en-tunisie-un-marche-emergent-qui-se-structure-enfin\/","title":{"rendered":"Bornes de Recharge en Tunisie : Un March\u00e9 \u00c9mergent qui Se Structure Enfin"},"content":{"rendered":"\n

La recharge des v\u00e9hicules \u00e9lectriques en Tunisie avance lentement mais clairement. Le pays reste loin des standards europ\u00e9ens, mais les signaux sont l\u00e0 : projets publics port\u00e9s par l\u2019ANME, r\u00e9seaux priv\u00e9s en expansion, distributeurs locaux qui importent des solutions AC\/CC, et un objectif affich\u00e9 d\u2019environ 160 bornes publiques op\u00e9rationnelles en 2025<\/strong>. Le march\u00e9 reste jeune \u2014 l\u2019adoption VE plafonne \u00e0 quelques centaines d\u2019unit\u00e9s par an \u2014 mais l\u2019\u00e9cosyst\u00e8me se construit. Voici une analyse pr\u00e9cise, structur\u00e9e et exploitable.<\/p>\n\n\n\n

Un \u00c9cosyst\u00e8me Public en Construction<\/strong><\/h2>\n\n\n\n

R\u00f4le strat\u00e9gique de l\u2019ANME<\/strong><\/h3>\n\n\n\n

L\u2019Agence Nationale pour la Ma\u00eetrise de l\u2019\u00c9nergie (ANME)<\/strong> pilote les projets de d\u00e9ploiement des infrastructures de recharge :<\/p>\n\n\n\n

    \n
  • \u00e9laboration des cahiers des charges,<\/li>\n\n\n\n
  • \u00e9tudes tarifaires,<\/li>\n\n\n\n
  • projets pilotes de bornes solaires,<\/li>\n\n\n\n
  • alignement avec les importateurs VE.<\/li>\n<\/ul>\n\n\n\n

    L\u2019ANME confirme un objectif d\u2019environ 160 bornes publiques<\/strong> d\u2019ici 2025 (r\u00e9f. rechange-tunisie.com, waffir.tn).<\/p>\n\n\n\n

    La STEG, acteur technique incontournable<\/strong><\/h3>\n\n\n\n

    La STEG<\/strong> encadre les proc\u00e9dures de raccordement \u00e9lectrique pour bornes AC et DC.
    Les guides pratiques (Protunisie) d\u00e9taillent les obligations techniques, les co\u00fbts estimatifs et les d\u00e9lais administratifs.<\/p>\n\n\n\n

    Les R\u00e9seaux Priv\u00e9s : Le Vrai Moteur du D\u00e9ploiement<\/strong><\/h2>\n\n\n\n

    TotalEnergies Tunisie : le r\u00e9seau le plus structur\u00e9<\/strong><\/h3>\n\n\n\n

    TotalEnergies \u00e9quipe d\u00e9j\u00e0 plusieurs stations en bornes AC et DC, notamment :<\/p>\n\n\n\n

      \n
    • Jardins du Lac,<\/li>\n\n\n\n
    • Grombalia,<\/li>\n\n\n\n
    • Borjine,<\/li>\n\n\n\n
    • certaines stations sur les axes r\u00e9gionaux.<\/li>\n<\/ul>\n\n\n\n

      C\u2019est aujourd\u2019hui le r\u00e9seau le plus fiable pour la recharge rapide<\/strong> (source : TotalEnergies Tunisia).<\/p>\n\n\n\n

      Cartographie des bornes : Chargemap s\u2019impose<\/strong><\/h3>\n\n\n\n

      La plateforme ChargeMap<\/strong> recense les points publics, priv\u00e9s et semi-publics.
      Elle permet d\u2019identifier la disponibilit\u00e9, les vitesses de charge et les \u00e9ventuelles pannes.<\/p>\n\n\n\n

      Les Fournisseurs, Installateurs et Marques Pr\u00e9sents en Tunisie<\/strong><\/h2>\n\n\n\n

      Wallbox : la marque premium la plus distribu\u00e9e<\/strong><\/h3>\n\n\n\n

      Pr\u00e9sence via revendeurs tunisiens tels que Ennakl Automobiles<\/strong> et des distributeurs IT\/\u00e9nergie.
      Principalement bornes AC 7 kW \/ 11 kW \/ 22 kW pour domicile ou entreprises.<\/p>\n\n\n\n

      Energika \/ MPBS : solaire + recharge VE<\/strong><\/h3>\n\n\n\n

      Energika propose une offre combinant photovolta\u00efque et bornes AC\/DC.
      Positionnement orient\u00e9 entreprises et sites commerciaux.<\/p>\n\n\n\n

      Chargeurev \/ SMS Electronics<\/strong><\/h3>\n\n\n\n

      Importation et installation de bornes Wallbox et autres marques.
      Services : installation, maintenance, audit \u00e9nergie.<\/p>\n\n\n\n

      Importateurs g\u00e9n\u00e9ralistes<\/strong><\/h3>\n\n\n\n

      Plusieurs acteurs technologiques vendent des bornes :<\/p>\n\n\n\n

        \n
      • Konner & Sohnen<\/strong>,<\/li>\n\n\n\n
      • Spacenet<\/strong>,<\/li>\n\n\n\n
      • magasins sp\u00e9cialis\u00e9s \u00e9nergie\/IT.<\/li>\n<\/ul>\n\n\n\n

        Gammes typiques : AC 7\u201322 kW.<\/p>\n\n\n\n

        Le March\u00e9 des VE : Petit Volume, Gros Potentiel<\/strong><\/h2>\n\n\n\n

        Des ventes encore faibles<\/strong><\/h3>\n\n\n\n

        Les chiffres montrent la lente adoption :<\/p>\n\n\n\n

          \n
        • 398 VE immatricul\u00e9es fin octobre 2025<\/strong> (La Presse de Tunisie),<\/li>\n\n\n\n
        • d\u2019autres bilans estiment environ 570 unit\u00e9s fin avril 2025<\/strong>.<\/li>\n<\/ul>\n\n\n\n

          R\u00e9sultat : un march\u00e9 encore trop faible pour rentabiliser de grandes infrastructures priv\u00e9es.<\/p>\n\n\n\n

          Pourquoi \u00e7a bloque encore ?<\/strong><\/h3>\n\n\n\n
            \n
          • prix d\u2019achat encore \u00e9lev\u00e9,<\/li>\n\n\n\n
          • manque de bornes rapides,<\/li>\n\n\n\n
          • incitations limit\u00e9es,<\/li>\n\n\n\n
          • incertitude tarifaire sur l\u2019\u00e9lectricit\u00e9 VE,<\/li>\n\n\n\n
          • d\u00e9pendance quasi totale aux importations.<\/li>\n<\/ul>\n\n\n\n

            Opportunit\u00e9s 2025\u20132030 : L\u00e0 O\u00f9 le March\u00e9 Peut D\u00e9coller<\/strong><\/h2>\n\n\n\n

            H\u00f4tels, centres commerciaux, entreprises : le vrai relais de croissance<\/strong><\/h3>\n\n\n\n

            Avec un march\u00e9 B2C encore restreint, les installations les plus rentables sont :<\/p>\n\n\n\n

              \n
            • parkings d\u2019entreprises,<\/li>\n\n\n\n
            • zones industrielles,<\/li>\n\n\n\n
            • h\u00f4tels et resorts touristiques,<\/li>\n\n\n\n
            • centres commerciaux.<\/li>\n<\/ul>\n\n\n\n

              Source : analyses Entreprises Magazine.<\/p>\n\n\n\n

              AC vs DC : le d\u00e9fi de la maintenance<\/strong><\/h3>\n\n\n\n

              La maintenance, la compatibilit\u00e9 Type 2, et le co\u00fbt des bornes rapides (DC) sont des freins majeurs.
              L\u2019ANME travaille sur une grille tarifaire et une standardisation nationale (waffir.tn).<\/p>\n\n\n\n

              Couverture encore in\u00e9gale<\/strong><\/h3>\n\n\n\n

              TotalEnergies structure un premier corridor autoroutier<\/strong>, mais les r\u00e9gions int\u00e9rieures restent mal desservies.<\/p>\n\n\n\n

              Conclusion<\/strong><\/h2>\n\n\n\n

              La Tunisie pose enfin les fondations de son infrastructure de recharge. Le march\u00e9 reste jeune, mais les signaux sont concrets : projets publics, r\u00e9seaux priv\u00e9s, importateurs plus actifs. Le prochain vrai pivot d\u00e9pendra de trois facteurs : baisse des prix des VE, incitations publiques, et densification des bornes rapides.<\/p>\n\n\n\n

              Question au lecteur :<\/strong> la Tunisie doit-elle privil\u00e9gier un r\u00e9seau public centralis\u00e9, ou laisser les op\u00e9rateurs priv\u00e9s dominer la recharge ?<\/p>\n","protected":false},"excerpt":{"rendered":"

              La recharge des v\u00e9hicules \u00e9lectriques en Tunisie avance lentement mais clairement. Le pays reste loin des standards europ\u00e9ens, mais les signaux sont l\u00e0 : projets publics port\u00e9s par l\u2019ANME, r\u00e9seaux priv\u00e9s en expansion, distributeurs locaux qui importent des solutions AC\/CC, et un objectif affich\u00e9 d\u2019environ 160 bornes publiques op\u00e9rationnelles en 2025. Le march\u00e9 reste jeune […]<\/p>\n","protected":false},"author":1,"featured_media":2276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,37,17],"class_list":["post-2275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-plein-tubes","tag-actualite","tag-automobile","tag-tunisie"],"yoast_head":"\nBornes de Recharge en Tunisie : Un March\u00e9 \u00c9mergent qui Se Structure Enfin - Descartes.tn<\/title>\n<meta name=\"description\" content=\"Infrastructures de recharge en Tunisie : acteurs, chiffres, bornes VE, ANME, TotalEnergies, Wallbox. 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